‘Business is everyone’s business!

‘Business is everyone’s business!

On behalf of Afro Real Initiative (AFREIN), welcome on board our online portal, Business Stakeholder – a platform aimed at ‘fostering a sustainable business leadership culture in youths and women across Africa, without limitation or discrimination of any kind.’

Picture, courtesy of pixabay.com

We presume that many a person may be wondering why the choice of name, ‘Business Stakeholder?’ But to attempt a befitting response, which we think is standard to justifying same; let’s briefly define the meanings of the different words that make up that name.

Simply put, business in our context means, doing some commercial activity that involves the exchange of goods and/or services, either as buyer/customer (in which case one wants to acquire something, and has what it takes (say money/finance) to do so) and/or seller/supplier (in which case one has something to offer in the market in exchange for something (with the latter often valued in monetary/financial terms)). It also means a venture or economic entity that serves as a platform for the accomplishment of such an exchange transaction between buyers and sellers.

Stakeholder, on its part refers to, anyone or any entity that has either a direct and/or indirect concern for or interest in what a business venture and/or someone involved in business, is doing. Meaning therefore that, whether one owns/does a business him/herself, or whether one simply pays primary or secondary attention to another’s business, all of them have a stake in such business, and are therefore jointly referred to as stakeholders. It therefore means that, a given business, be it a venture or simply an exchange transaction, can have an immeasurable number of stakeholders – broadly divided into: internal stakeholders (like, but not limited to: employees, managers, and owners); and external stakeholders (including, but not limited to: buyers/customers, sellers/suppliers, government, transporters, creditors/lenders, shareholders/investors, and society).

Thus, from the preceding paragraphs and based on the articulation of our conviction, everyone – whether or not s/he is doing exchange of goods and/or services, or owns/runs a business venture – has either a direct or indirect interest in business, is affected by business, and may have different interests and priorities. In short, everyone – whether physical or moral person – is a ‘Business Stakeholder.’

Hence, ‘business is everyone’s business!’
About the author

George C. NEBA is a Pan-African by birth; an accountant and a senior agribusiness technician by training; a micro-finance expert by experience; and a civil society activist by passion – with special focus on gender equality, youth empowerment, grassroots-community mobilization, and sustainable development. He equally has a special knack for peace advocacy, freelance journalism, blogging, philanthropy, social entrepreneurship, agribusiness, and, motivational/inspirational writing and speaking. Volunteering is his Modus Vivendi.

He contributes freelance articles to the Advocate Newspaper – a local journal; is one of the Editors of ‘Zero Tolerance’ Newsletter – a bi-annual publication of LUKMEF Cameroon – on ‘ending violence against women and girls’; and, is the cradle of the motivational/inspirational series, ‘Light Refreshment.’

He is the Founding Futurologist and CEO of Afro Real Initiative (AFREIN): a Pan-African social-enterprise aimed at fostering a sustainable business leadership culture in the African youth and woman.

Since 2013, NEBA has been an active member of the network of President Barack Obama’s flagship programme for emerging young Africans, dubbed Young African Leaders’ Initiative (YALI). He equally sits as Cameroon’s Liaison-Officer in the BOD of Penvy Investment Ltd, Lagos-Nigeria – an extraordinary investment community – which is committed to developing innovative and profitable businesses for optimal yield and notable impact across Africa. He is a Fellow of several other professional caucuses, like – National Civic Service Agency for Participation in Development Cameroon (2014); Cameroon Leadership Academy (2015); and Sub-Saharan International-Model United Nations, Cameroon (2017). He understands 3 international languages – English, French, and German.

George Neba

//Pan-African by birth; accountant and senior agribusiness technician by training; micro-finance expert by experience; and civil society activist by passion --- Founder (www.afrorealinitiative.org); blogger; freelancer; motivational writer and speaker; youth leader; women's rights activist; mentor and coach; life volunteer; philanthropreneur; investor; peace advocate; grassroots-mobilizer; and sustainable development enthusiast.//