‘Business is everyone’s business!

‘Business is everyone’s business!

On behalf of Afro Real Initiative (AFREIN), welcome on board our online portal, Business Stakeholder – a platform aimed at ‘fostering a sustainable business leadership culture in youths and women across Africa, without limitation or discrimination of any kind.’

We presume that many a person may be wondering why the choice of name, ‘Business Stakeholder?’ But to attempt a befitting response, which we think is standard to justifying same; let’s briefly define the meanings of the different words that make up that name.

Simply put, business in our context means, doing some commercial activity that involves the exchange of goods and/or services, either as buyer/customer (in which case one wants to acquire something, and has what it takes (say money/finance) to do so) and/or seller/supplier (in which case one has something to offer in the market in exchange for something (with the latter often valued in monetary/financial terms)). It also means a venture or economic entity that serves as a platform for the accomplishment of such an exchange transaction between buyers and sellers.

Stakeholder, on its part refers to, anyone or any entity that has either a direct and/or indirect concern for or interest in what a business venture and/or someone involved in business, is doing. Meaning therefore that, whether one owns/does a business him/herself, or whether one simply pays primary or secondary attention to another’s business, all of them have a stake in such business, and are therefore jointly referred to as stakeholders. It therefore means that, a given business, be it a venture or simply an exchange transaction, can have an immeasurable number of stakeholders – broadly divided into: internal stakeholders (like, but not limited to: employees, managers, and owners); and external stakeholders (including, but not limited to: buyers/customers, sellers/suppliers, government, transporters, creditors/lenders, shareholders/investors, and society).

Thus, from the preceding paragraphs and based on the articulation of our conviction, everyone – whether or not s/he is doing exchange of goods and/or services, or owns/runs a business venture – has either a direct or indirect interest in business, is affected by business, and may have different interests and priorities. In short, everyone – whether physical or moral person – is a ‘Business Stakeholder.’

Hence, ‘business is everyone’s business!’


Photo Credit: Pixabay.com

George C. Neba

Brand surgeon, social entrepreneur, business consultant, coach, mentor, author; and co-founder of alakindconcept.com, afrorealinitiative.com, and Global Network of Compassioneers (GNC). //The author has keen interest in "seeking economic justice, by upholding a sustainable business leadership culture in vulnerable African youths and women."/ He is a sustainable development fan who seeks to optimize his extensive experience —— to connect with like-minds, exchange shared values with peers, create wealth, & influence inclusive positive mindset evolution, community growth & foster global alliances./ His mission is triggered by his believe that "investing in [youths and] women's empowerment sets a direct path towards gender equality, poverty eradication, and inclusive economic growth ", UN Women./ Volunteering is his modus vivendi./ Neba has over 10 years of combined experience in the microfinance and civil society sectors, thus endowing him with the uniqueness of coping with people of all walks of life and giving him mosaic outlook on life's odyssey: especially when it comes to grassroots and underprivileged communities.//